Digital Copywriter

Location: Headquarters, DC
Department: Marketing and Online Communications
Supervisor: Senior Director of Retention
Salary Range: $50,000 - $57,000 annually 

BASIC SUMMARY:

Defenders of Wildlife is a leading environmental non-profit organization, dedicated to the protection of all wildlife and their habitats. The Digital Copywriter is responsible for drafting and editing online fundraising, advocacy, cultivation and ecommerce copy, primarily promoted via email, as well as engagement content on www.defenders.org, our blog and Defenders’ social media channels. 

This position collaborates with all departments to develop online copy that will engage our members with the primary purpose of generating unrestricted revenue. This hands-on position will require thorough knowledge of digital copywriting best practices and an understanding of digital fundraising.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Under direction from the online fundraising team, develop and edit fundraising emails, action alerts, ecommerce copy, cultivation emails and targeted emails (as needed) with the goal of generating unrestricted revenue.
  • Responsible for circulating copy for review by the appropriate program staff as needed and working with the team to balance edits for accuracy with the need for fundraising.

  • Under direction from the online engagement team, draft and edit blog entries and other online copy with the goal of keeping our online constituents informed and engaged.

  • Conduct research and fact checking as needed on a variety of subjects including the Endangered Species Act, American wildlife and public lands, this includes attending regular programmatic meetings to keep up with current Defenders work.

  • Participate in creative brainstorming and strategy discussions related to our online content and organizational voice.

  • Work internally and across departments to maintain a consistent constituent voice across all channels, audiences, etc.

  • Support the marketing department with ad hoc writing requests and general editing and proof reading tasks.

  • Adhere to organizational voice, online style guide and editing procedures.

QUALIFICATIONS:

  • Education: Bachelor’s (B.A./B.S.) degree, preferably in marketing, advertising, communications, English, or related.
  • Experience: 3+ years of copywriting experience, especially fundraising copy. Writing samples will be required.

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

Other Qualifications:

Required Qualifications:

  • Self-motivated and able to work with limited supervision 

  • Strong interpersonal skills

  • Strong writing and editing skills, online best practice skills

  • Ability to take constructive feedback

  • Understand online content’s correlation to fundraising, strategic messaging, public relations, and its impact on community cultivation

  • Willingness to experiment and innovate

  • Exceptional organizational skills as well as focused attention to detail

  • Ability to accomplish multiple tasks on a number of concurrent projects

Desired Qualification:

  • Passionate and knowledgeable about wildlife, environmental and conservation issues

  • Background in email copywriting

  • Knowledge of digital fundraising

 

PHYSICAL DEMANDS:

  • While performing the duties of this job, the employee is regularly required to use a computer and communicate with others while doing so.

WORK ENVIRONMENT:

  • General office working conditions, the noise level in the work environment is usually quiet.

HOW TO APPLY

Interested applicants please reference Digital Copywriter in your subject line, and submit a letter of interest along with your resume to us via e-mail at: HR@defenders.org

It is the policy of Defenders of Wildlife to provide equal employment opportunity to all qualified individuals without regard to their race, color, religion, national origin, sex, age, disability, or any other characteristic protected by law, in all personnel actions.

Defenders of Wildlife is a national, non-profit membership organization dedicated to the protection of all native wild animals and plants in their natural communities. Our employees work in an environment that is inclusive and honors each of our unique perspectives and backgrounds. We believe that the conservation of biological diversity is best advanced by the contributions of people of diverse backgrounds, experiences, beliefs and cultures.  We strive toward a collective goal of including all people in the conservation of our Nation’s wildlife and wild places.

All employees are required to satisfactorily perform the essential duties and responsibilities of their positions. The essential duties and responsibilities listed above are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.