Imagine a polar bear in Times Square, its heart-wrenching struggle for survival on display for millions to see.

It’s a powerful image that could help mobilize people to action to save these beloved bears. And YOU can make it a reality.

Donate today to help run our powerful new video billboard ad near Times Square and put the plight of our polar bears—and what can be done to save them—front-and-center.

To highlight the desperate plight of these mighty Arctic hunters and spur action to save polar bears, Defenders of Wildlife has secured time on the CBS jumbotron near Times Square through Christmas and New Year’s Eve. (Note: The ad, above, does not have an audio track.)

In a very public and prominent way, we’re calling on President Obama to secure vital habitat for these beloved bears and raising awareness about one of the most recognizable victims of climate change.

But we can’t make a difference for polar bears without you. We need to raise $65,000 by midnight tomorrow to make this ad a reality and support other polar bear-saving work. Please make your tax-deductible contribution now.

The need for action is urgent. Scientists say that America’s polar bears could disappear from the wild by 2050… unless we act now.

Please donate today and help us save America’s polar bears from extinction in the wild.

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