I know you are inspired by young people making a difference for wildlife as much as I am.  So when I heard from Jada Den Herder of KPMG about the Junior Achievement Academy Company, Pin.Co, I had to share their story. Recently, these students from several Boston area high schools launched a campaign to raise awareness for endangered wildlife. They decided to design and market buttons to high school students with the proceeds going to Defenders of Wildlife.

“The design process for the pins started when we discussed which charity we would like to support,” said pin designer Skyeler Rauch-Delva of Prospect Hill Academy. “We chose Defenders of Wildlife because of its strong efforts to protect endangered species and to educate the public about animal extinction.  Essentially, we wanted [the pins] to show a message of love and care… and what would be better than the beloved polar bear & the adorable sea otter?”

 

Their efforts were a great success, raising $200 for Defenders of Wildlife. Thanks to all of you at the Junior Achievement Academy and Pin.Co!  You are making a difference for wildlife.

 

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